It’s no secret that Gen Z learns through videos. This Pearson study simply confirmed what parents and teachers have known for a long time: Teenagers are obsessed with YouTube. The information age is in full swing, and students can learn anything they want with just a few keystrokes. Even though the average video isn’t always accurate – it’s usually quite captivating. So, how does a textbook compete with the allure of TikTok and YouTube rabbit holes?
Well, they can go digital. And no, we’re not talking about PDFs. We’re talking about videos, complete with a visual narrator and interactivity.
But even if they can do this – should they? After all, some studies show that paper might beat screens when it comes to reading and understanding. But – what if that if that book came to life? What if a digital transformation meant more than just another form of reading – but an entire digital and interactive experience?
We decided to dig into this and measure what counts: learning outcomes. So, we investigated how different learning presentations affected comprehension by comparing Prof Jim’s Avatar Animation videos to the average textbook. Let’s get into it.
In this experiment, we evenly divided 700 students into two groups. The first group accessed an online textbook, while the second group watched a video utilizing our innovative avatar technology.
The students who engaged with Prof Jim’s videos demonstrated the highest average percentage of correct answers at 47.3%. In contrast, the group using the online textbook lagged behind with significantly fewer correct answers at an average of 34.6%. That means students who watched the Prof Jim video did almost 37% better than the ones who did not watch the video—which is significant. Especially as that’s not even testing our interactivity.
When we dug deeper to examine the geographical distribution of these results, we found a consistent improvement across all regions of the United States. The Western, Southern, Northeastern, and Midwestern regions all experienced higher average percentages for the Avatar Animation videos compared to the online textbook.
It’s crucial to recognize that this current generation of students doesn’t need to adapt to new technologies; they’ve been immersed in it their entire lives. This immersion has sparked a demand for changes in education, pushing for accelerated, flexible, and adaptive options and tools.
To that end, what sets animated videos apart is the seamless blend of visuals and narration, which can even include interactive features. These elements not only contribute to a more engaging and interactive learning experience but also, through this multifaceted approach, capture students’ attention, boosting their understanding and retention of the material.
The inclusion of lifelike avatars, coupled with visual aids like maps and images, proves exceptionally effective in conveying historical and cultural information. The added layer of narration provides context and supplementary details that text alone may struggle to convey.
While the study focuses on only three topics that consider short-term outcomes, their implications extend broadly.
Ultimately, technologies like Prof Jim’s Avatar Animation videos could revolutionize teaching. They bring a captivating and effective touch, opening up exciting possibilities beyond the usual methods. It’s revolutionary, particularly for educators who’ve been wanting to create dynamic learning content.
As AI continues to disrupt long-standing institutions, the transformation of the education system is inevitable. While change is never easy, diligent oversight can turn immersive technologies like animated videos into a catalyst for more individualized learning. It can also allow students to learn at their own pace and possibly provide the teacher real-time insights. Who knows, perhaps this marks the beginning of realizing a long-awaited dream—content that adapts with the student and not the other way around.